Sweet Heat BBQ Rub Dealer Pack

The kick that completes the counter. Sweet Heat's the rub customers grab when they want bold flavor with a little fire.

Sweet Heat BBQ Rub is Pure Whitetail's spice-forward dry rub — a unique blend built around the sweet and heat balance that competition pitmasters reach for when they want outstanding flavor, perfect bark, and a finish that lingers. At $10.99 retail it's the third leg of a complete field-to-table sauces and seasonings display.

Why your customers want it:

Where Deer Camp leads with Worcestershire and smoke, Sweet Heat leads with the kick. It's the rub for customers who want bold BBQ flavor with heat that builds — not overpowering, but present enough to make the difference between a good cook and a memorable one. Generously rubbed on any cut of meat it creates the kind of bark that low and slow smokers spend hours chasing.

It works across all proteins — beef, chicken, pork, wild game — and performs equally well on the grill as in the smoker. Competition ready out of the bottle with zero prep required.

• Sweet and heat balance with a kick — distinct flavor profile from Deer Camp
• Perfect bark on smoked meats — low and slow competition results at home
• Works on all cuts — beef, pork, chicken, wild game
• No artificial flavoring, no preservatives, no MSG, gluten free
• Same clean label standard as every Pure Whitetail product
• Competition ready — no blending or guesswork required

The business case:

Sweet Heat BBQ Rub carries a 35–45% wholesale margin depending on your dealer tier. At $10.99 retail it matches Deer Camp and Sweet & Smokey BBQ Sauce on price — making all three a clean counter display at a consistent price point that customers can mix and match without hesitation.

The differentiation between Sweet Heat and Deer Camp is the dealer's advantage. Customers who pick up one will ask about the other when they see the contrast in flavor profile on the label. Sweet Heat customers tend to be the bolder palate buyer — they're already leaning toward the heat, and the kick in this rub delivers it. Deer Camp customers tend to be the classic smoke-forward buyer. Stocking both captures both types in the same transaction.

The complete field-to-table lineup — Sweet Heat Rub, Deer Camp Rub, Sweet & Smokey BBQ Sauce — is a self-merchandising set. At $10.99 each and $32.97 for all three, customers regularly buy the full lineup when all three are visible at the counter.

Sold in packs of 8 units. Minimum order: 1 pack (8 units)